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世界四大主要石材市場發展狀況

2019/11/27 8:56:15

國際主流石材市場主要包括:日本市場、美國市場、歐盟(歐洲)市場以及中東市場。國內石材市場的競爭,關鍵是分析市場和分析競爭對手的特點,在突出特色上下功夫。“鷹擊長空,魚翔淺底”,只要有特色,就不愁不能脫穎而出,只要有特色,就不愁不能鶴立雞群。國外石材市場的競爭,關鍵是良好的信譽和品牌效應。下面根據各個市場的情況,具體介紹一下這四大市場的特點:

一、日本石材市場

日本建材類石材市場分為兩類:一類是標準板部分;另一類是工程類部分。

1.標準板部分

由于我國開展的早,技術已經非常成熟,又由于其加工工藝簡單,管理容易,這一部分市場已經基本被加工作坊占領了,加之作坊的惡性競爭,利潤已經微乎其微,所以石材財團級企業基本放棄了這一市場。

在進口石種中,有一些作坊鞭長莫及的品種中,還留有一定的利潤空間。但是這一部分市場,終將會是曇花一現,只能通過貿易完成,決不能投資工廠。

2.工程類石材

日本人非常講究誠實和誠信,帶之而來的是生意場上也是如此,恰恰技術經營在這個市場上就大有用武之地了。

2004年記者在和ADVAN公司談判日本生命保險公司大樓的石材工程時,沒有大吹大擂,而是誠實的告訴他們我們沒有經驗,完成如此龐大的工程沒有把握。在談到生產能力時,記者明確回答每月只能完成2000平方米。由于我們的誠實待人,換來的回報是ADVAN公司全力支持我們。前不久ADVAN公司的林老先生前來中國,私人拜會筆者,對我們當初作出的正確決策表示感謝。前不久,記者應日本ADVAN公司邀請,前往日本考察。看到我們的作品時,不敢相信這個被日本業內人士認為超過日本老牌石材公司水平的作品是出自我們的手。

二、美國石材市場

美國石材市場分為三類:一類是大板批發市場;另一類是臺面板市場;第三類是工程類市場。

1.大板批發類市場

1)美國的大板批發市場非常龐大,中國的財團級石材企業紛紛把眼光瞄準這一市場,大有中原逐鹿之勢。就筆者公司而言,基本上穩定在每月40個柜左右的出口量,就目前為止的公司生產現狀而言,最大產量每月50個柜就到了最大極限了。隨著我公司質量的提高和知名度的擴大,提高市場占有份額的趨勢是不可逆轉的。

2)要降低成本擴大市場就必須走出國門

大板的成本中材料就占了70%,也就是說材料是控制成本的主要因素,只有走出國門,利用有限的資金,集中控制在有限的幾個品種上,大批量的采購最好的材料,同時要力爭“最惠國”待遇。可以說美國大板市場這場戰役的成敗,完全取決于材料采購這場戰役的成敗。

  要進一步拓寬美國大板市場,也要求必須走出國門,到美國去參加所有能夠參加的展會,廣交朋友共同發展。同時開通有關收費網站,通過網絡聯絡客戶。

  3)反對盲目擴大生產規模

  國外資源產地風起云涌的建工廠,換言之進口石材的大板加工出口的生命周期究竟有多長,讓人擔憂。更加之大板加工的人工成本本來就很小,中國的勞動力優勢在大板加工上是不明顯的,如果遇到來自資源產地的工廠的競爭,中國的大板加工業將一觸即潰。到那時第二個臺灣花蓮就誕生了。

  在擴大市場份額的時候,降低材料采購成本,同時挖掘內部潛力,提高效率降低加工成本,以擴大出口量。如果本公司的產能不夠就外協加工,總之盲目擴大生產規模將會給企業帶來毀滅性打擊。

  4)搶占國內石材資源的灘頭陣地

  美國的大板市場是永遠不會枯竭的,進口石材的優勢一旦喪失,誰占有了國內石材資源,誰就是笑到最后的強者。

  這里所說的石材資源不是指已經被賣爛市的石材,而指得是石材財團自行開發的有一定品位的石材資源。凡財團控制的石材資源就不會爛市于市場,擁有了這樣的石材資源就可以保證企業穩步發展,所以未來的財團競爭,將轉向資源的競爭。

2.臺面板市場

  美國人喜歡標準化,就連臺面板也要標準化,這反而給大規模批量生產提供了前提。

  臺面板生產要想利用自動流水線作業成本太高,中國的臺面板生產廠家基本上是采用手加工,由于中國人是全世界最勤勞智慧的人種,所以在手頭功夫上我們沒有多少對手,也就是說進口資源產地的國家,要想在臺面板的生產上和中國人競爭,尚需時日。由于臺面板生產投資很小,可以盡最大努力擴大規模。

  臺面板的競爭來自于國內,由于投資小,加工技術簡單,管理也簡單,乃至于比加工薄板還簡單,即便是文盲都可以投資建廠。臺面板的最終下場一定和今天的薄板生產一樣成為家庭作坊的樂園,財團級石材企業必將退避三舍。筆者認為這種局面最多維持3年。

3.美國的工程類市場

  沒有品位的工廠面對美國的石材工程類市場只有望而卻步。一個是走出去,一個是請進來。走出去就是到美國去參加所有能夠參加的石材展示會,廣交朋友,廣開渠道。請進來就是把客戶請到工廠來,全力以赴的進行技術服務,以取得他們的信任。

三、歐盟石材市場

與日本的石材市場基本相同,歐洲石材市場分為兩類:

一類是標準板部分;另一類是工程類部分。

1.標準板部分

  前面已經闡述的很多了,這里不再贅述了。

2.歐洲工程類石材市場

  歐洲的工程類石材市場,是一個龐大家族,由于傳統石文化的傳統,高難度系數、高附加值的工程很多,高水準的石材企業無不垂涎欲滴。

  由于歐洲離意大利很近,所以進口石和高精石材加工部分基本被意大利吞滅了。我們的優勢在于國產石種和不需要很高要求的工藝加工部分。要想在歐洲穩穩的站住腳,就要在這兩個問題上下功夫。首先要在國內資源上下功夫。前面已經闡述得很清楚了,不再贅述。

  歐洲的石材工程往往要求古色古香,或多或少要有一些特種石材加工,利潤往往也非常豐厚。歐洲的石材工程不像日本,日本人可以把技術工作做得非常細致入微,而歐洲人不同,他們的圖紙往往非常簡潔,乃至于有些潦草,對企業的技術力量要求很高。這恰恰就是我公司的特長,又是技術經營的拿手好戲。

  前不久,筆者接待了來自英國的設計師和工程總包,經過一番深入技術切磋以后,筆者大膽的作出結論,該客戶百分之一百的不會跑掉。果然一個在倫敦泰晤士河邊的標志性建筑的石材就進入了我們的囊中。

  高技術要求的歐洲市場,把無數低水準的石材企業擋在了墻外,此時不進入更待何時。一定要通過技術切入法擠進歐洲工程市場,只有在歐洲人認為我們的技術完全過關的前提下,才會得到充分的信賴。

四、中東石材市場

  這里中東石材市場指的是出產石油的中東國家,這些國家的特點是勞動力嚴重不足。石材的需求量非常大,但是安裝石材的技術工人和組織石材工程的工程技術人員嚴重匱乏,所以設計、生產、施工、售后服務一條龍的承接石材工程才是主要競爭力。

  這個市場的特點就決定了對石材企業的涉足門檻大大提高了一步,達不到一條龍服務境界的企業,最多可以出口一點微利的石材產品,決不可能在這個市場上叱咤風云。

  這就要求我們必須完成人才儲備工作,諸如:從事國際貿易的經營人才、石材工程的二次深化設計人才、石材工程的項目經理、石材工程的工程技術人員、石材工程的施工技術工人、石材工程的后勤保障人員等等,全套的石材工程人才班子。

  但是即便是國內工程市場,又有幾家石材企業能夠做到這一點的?有的老板可能想的很簡單:我有錢可以請人才嘛。拿著錢到哪里去請?要搭配一套乃至更多套這樣的班子,談何容易。

  行之有效的辦法就是培訓,石材界系統的培訓平臺眾望所歸、呼之欲出。筆者將率先打起這桿大旗,搭建起這個培訓平臺,為中國石材人闖入國際工程市場逢山開路、遇水搭橋。

Mainstream international stone market include: the Japanese market, American market, EU (European) market and the Middle East market. Domestic market competition, the key is the analysis of the characteristics of the market and competitor analysis, in the prominent characteristic to work hard. "Eagles cleaved the sky., fish Cheung shallow bottom", as long as the distinctive, not anxious not talent showing itself, as long as the distinctive, not anxious not stand head and shoulders above others. Foreign stone market competition, the key is the reputation and good brand effect. The following according to each market situation, introduce this four big market characteristics:

1.A stone market, Japan

Japan building materials stone market is divided into two categories: one category is the standard plate part; another kind is the engineering part.

The 1 part standard plate

Early China, technology has been very mature, and because of its simple processing technology, easy management, this part of the market has basically been workshops occupied, coupled with the vicious competition workshop, profits have been very little, so stone consortium level enterprises basically give up the market.

In imports of stone, some workshops be beyond one's grasp varieties, still have a certain profit space. But this part of the market, will eventually be flower briefly as the broad-leaved epiphyllum, only through trade completed, must not be investment in factories.

2 Engineering stone

Japan's technical and quality requirements are the world famous, it is because of the high threshold, it blocked the workshops of the majority of the bomb savagely, high-quality and high grade of the enterprise can be in the market have a brilliant future.

Japanese are very particular about honesty and integrity, to take from the business world is also so, management of technology is precisely in this market is play.

Negotiations in 2004 reporters in and ADVAN company Japan's life insurance company building stone works, not ballyhoo, but honest and tell them we have no experience, completion of such a huge project with no grasp. In speaking of production capacity, the reporter clear answer only completed 2000 square metres per month. The honest our, return return is ADVAN company to support us. Not long ago, ADVAN company, Mr. Lin to Chinese, private visit the author, the correct decision on our original thanks. Not long ago, the reporter should Japan ADVAN company invited to Japan to study. See our works, can't believe this is Japan the personage inside course of study thinks over old stone company level of Japanese works is from our hands.

2. American stone market

American stone market is divided into three categories: one category is the wholesales market; another kind is the panel Market; the third category is the engineering market.

The 1 panels wholesale market

1) USA big wholesale market is huge, Chinese consortium level stone enterprises have to look at this market, big fight among rivals for the throne of the potential. The company, basically stable export volume in the monthly 40 cabinet about the status quo, so far the company production, the maximum monthly output of 50 cabinet to the maximum limit. With the expansion of our company to improve the quality and visibility, is an irreversible trend of increasing market share.

2) to reduce costs and expand the market must go out of the country

Board cost materials accounted for 70%, that is to say the material is the main factor to control costs, only to go out of the country, the use of limited funds, centralized control in a limited number of varieties, the procurement of large quantities of the best material, at the same time to strive for "the most favored nation treatment". It can be said America plate market the campaign's success or failure, depends entirely on the success or failure of the material procurement battle.

To further expand the American plate market, also asked to go abroad, to participate in all to participate in the Expo to USA, make friends and common development. At the same time, the opening of the subscription website, contact the customers through the network.

3) against the blind expansion of production scale

Origin surging of foreign resources to build factories, what change of imported stone words big export processing life cycle long, worrying. More large plate processing labor costs have very small, China's labor advantage is not obvious in the plate processing, if meet the factory from the origin of the resources competition, China plate processing industry will collapse at the first encounter. Then the second Taiwan Hualian was born.

The expansion of market share, reduce material procurement costs, and tap the internal potential, improve efficiency and reduce the processing cost, to enlarge the export volume. If the company's production capacity is not enough external processing, in short, blind expansion of production scale will give enterprise to bring a devastating blow.

4) to seize the domestic stone resources beachhead

The United States board market is never exhausted, imported stone advantage once lost, who occupies the domestic stone resources, who is the last laugh of the strong.

Here said the stone resources refers not to have been sold sodden city of stone, and refers to the stone consortium developed a certain quality of the stone resources. Where the corporate control of stone resources won't sodden city on the market, have such a stone resources can ensure the steady development of enterprises, so the future of the consortium will turn to competition, resource competition.

The 2 panel Market

Americans like to standardization, even panel also standardized, this provides a premise contrary to mass production.

The panel production to use automated assembly line operation cost is too high, the Taiwan panel manufacturers in China are largely by hand processing, because the Chinese people are the world's most diligent and intelligent race, so we didn't have much time in hand opponent, that is to say the import resource production country, want in the table panel. Production and Chinese competition, time. As the table panel production investment is very small, can make the greatest efforts to expand the scale of.

Taiwan panel competition from domestic, because of small investment, simple processing technology, management is simple, and even easier than the processing of thin, even illiterate can invest and build factories. The end panel must and sheet production today as family workshops paradise, consortium level stone enterprises will wince. The author believes that this situation lasts 3 years.

Engineering market 3 U.

No grade factories in the face of the American stone engineering market only from. One is to go out, one is please come in. Go out to the America to attend all to participate in the stone exhibition, make friends, open up more channels. Please come to the customer to factory, the best technical services to gain their trust.

3. the EU stone market

Basically the same as Japan stone material market, the European stone market is divided into two categories:

A class is the standard plate part; another kind is the engineering part.

The 1 part standard plate

Many already described, here no longer.

The 2 European engineering stone market

Engineering stone market in Europe, is a large family, because the traditional stone culture tradition, high coefficient of difficulty, high value-added projects of many, high level of stone enterprises have be unable to hide one's greed.

Because Europe is close to Italy, so the stone processing of imported stone and high-precision part of the basic Italy drowned. Our advantage lies in the domestic stone and do not need to process the high requirements process. To firmly establish themselves in Europe, will be in the two efforts on the issue of. First of all to the domestic resources and mechanism. As already explained very clearly, no longer.

European stone projects often require the antique, more or less to have some special stone processing, often very handsome profit. European stone engineering unlike Japan, the Japanese technical work can be done very meticulous, while Europeans are different, their drawings are often very simple, even some scribbled, the company's technical force requirement is very high. It is my company's strengths, is the masterpiece of technology management.

Not long ago, I received from the British designer and general engineering, after a thorough discussion of technology, the author bold concluded, the one hundred percent of the customers will not run away. Sure enough, a sign of the Thames in London's architectural stone into our capsule.

High technical requirements of the European market, the numerous low level of the stone business block in the wall, this time not to enter when. Be sure to squeeze into the European market through technology engineering starting method, only the Europeans believe that premise of our technology to cross the border, will be fully trusted.

4. the stone market in the Middle East

Here the stone market in the Middle East refers to the oil producing countries in the Middle East, these countries are characterized by serious labor shortage. Demand of stone is very large, but the engineering and technical personnel, technical workers and organization of the installation of stone stone project a serious shortage, so the design, production, construction and after-sales service one-stop stone undertake engineering is the main competitive.

The characteristics of this market is decided on the stone enterprise sortie threshold greatly improve step, not up to one-stop service state enterprises, most can export a profit of stone products, must never be dominated in the market.

This requires that we must complete talent pool, such as: engaged in international trade business talents, stone works two times to deepen the design talent, stone, stone engineering project manager of engineering and technical personnel, stone construction technology workers, stone works, logistics personnel and so on, a full set of stone engineering talent team.

But even the domestic construction market, and a few stone companies can do this? Some bosses may think is very simple: I have money can ask the talent. Took the money to go please? Want to match a set or more sets of such team, easier said than done.

The effective way is to training, stone circles system training platform in favor with the public, be vividly portrayed. I will be the first to hit the banner, set up the training platform, as Chinese stone man broke into the international construction market, When cut a road. Water bypass.

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